Digital Signage - Five Things You Need to Know, Five May Not
Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity? I'll do my best in this column to serve up some information that old hands and newcomers alike can take away that I hope will make the next few moments of your time well spent. If you're brand new to digital signage, struggling to understand where it fits into the communications landscape, here are five basic principles that will help you put digital signage into context -whether you're thinking about using it to greet visitors in your company's lobby or influence shoppers to make a purchase. Dynamic messaging: Digital signage transforms dull, static signs into a dynamic mix of video, graphics, text and animation that can communicate and influence viewers in ways more akin to television than a printed p...